D I A N A
HOPe
coaching

Transformational Coaching
for Solopreneur Branding

Are you a solopreneur seeking clarity in how to communicate who you are and what you offer?

With our Solopreneur Foundational Branding Program, you get much more than a well-designed brand.

Working with Diana Hope, you clarify and develop your story, values, unique service offerings to create an aligned, authentic business brand.

For more information, email diana@dianahope.com or schedule using Diana's calendar.

The main components of the Solopreneur Foundational Branding Program are:

Work directly with Diana Hope through live, one-on-one Zoom sessions.
Eight 1-hour coaching and consulting sessions cover topics such as your brand story, unique selling proposition, signature offerings and approach, and visual style.

Business Name and Logo Development or Refinement

Whether you’re starting from scratch or refining an existing name and logo, we’ll work together to create or enhance these crucial brand elements.

Style Guide

Alongside finalizing or refining your business name and logo, we develop a comprehensive 3-page style guide.
We define your brand’s color story, fonts, and overall look and feel, ensuring that your visual identity, logo and business name align.
This gives you a customized foundation for use with your website designer or for developing your presence on social media platforms.

Tailored Pre- and/or Post-Session Exercises, Laser Sessions and Email Support

Custom Service Offering Framework - Creation and Design

Develop the method or framework foundational to your offerings and practices.
This structured, branded framework is conceptual and visual. It could include a multi-step method, a unique process flow, or other strategic models that reflect your philosophy and goals.
This tangible framework can be shared on your website, in your promotional materials, or as part of your client engagement practice.

Client Collaboration and Commitment

For your journey to deliver results, it’s essential that you actively contribute.
This includes completing tailored exercises essential to clarifying and building your brand as well as taking initial, logistical steps to set up related accounts like Wix, Google Workspace, Calendly, Paypal, Eventbrite, etc.

Sessions are typically scheduled 2 weeks apart, with the Solopreneur Foundational Branding Program completed within a 4-month framework.

For more information, email diana@dianahope.com or schedule using Diana's calendar.

The following brand elements build on your established solopreneur brand:

Blog Posts for Website and Social Media

Blog posts with custom images enhance your brand presence and engage your audience.

Web-based Interactive Client Assessment Questionnaire

An interactive web-based client questionnaire is developed using your Custom Offering Framework.

Coaching and Consulting Sessions

Individual sessions provide the necessary support and dialogue for developing the brand elements.

For more information, email diana@dianahope.com or schedule using Diana's calendar.